Hamwe no gushimangira ibyifuzo byamatungo bikenerwa mumatungo, abaguzi bo mumahanga bakeneye ibicuruzwa bitandukanye byamatungo nabyo biriyongera.Mu gihe injangwe n'imbwa bikiri amatungo akunzwe cyane mu Bushinwa, mu mahanga, kugumana inkoko z'amatungo byabaye akamenyero mu bantu benshi.
Kera, korora inkoko wasangaga bifitanye isano nicyaro.Icyakora, hamwe n’isohoka ry’ubushakashatsi bwakozwe, abantu benshi bavumbuye ko mbere basuzuguye urwego rwubwenge bwinkoko.Inkoko zigaragaza ubwenge mubice bimwe bisa ninyamaswa zifite ubwenge bwinshi, kandi zifite imico itandukanye.Kubera iyo mpamvu, kugumana inkoko byabaye imyambarire kubakoresha ibicuruzwa hanze, kandi benshi bafata inkoko nkibikoko.Hamwe no kuzamuka kwiki cyerekezo, ibicuruzwa bijyanye ninkoko zamatungo byagaragaye.
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Ibicuruzwa bifitanye isano ninkoko bigurishwa neza mumahanga
Vuba aha, abagurisha benshi basanze ibicuruzwa bijyanye ninkoko bigurishwa neza cyane.Yaba imyenda yinkoko, impuzu, ibipfukisho birinda, cyangwa ingofero yinkoko, ndetse ninkoko yinkoko hamwe nakazu, ibyo bicuruzwa bifitanye isano nabaguzi bo mumahanga kurubuga runini.
Ibi birashobora kuba bifitanye isano nicyorezo cyibicurane by’ibiguruka muri Amerika.Byumvikane ko ibicurane by’ibiguruka byagaragaye ku bworozi bw’inkoko mu ntara nyinshi zo muri Amerika, bitera impungenge z’uko icyorezo cy’ibicurane cy’ibiguruka gishobora gutangira mu gihugu hose.Icyorezo cy'ibicurane by'ibiguruka cyatumye habura amagi, kandi Abanyamerika benshi batangiye korora inkoko mu gikari cyabo.
Nk’uko ubushakashatsi bwa Google bubigaragaza, Abanyamerika bashishikajwe n’ijambo ry’ibanze "korora inkoko" ryiyongereye ku buryo bugaragara mu mezi make ashize kandi rikubye inshuro ebyiri ugereranije n’igihe cyashize umwaka ushize.Kuri TikTok, videwo hamwe ninyamanswa yinkoko yinkoko imaze kugera kuri miliyoni 214 zitangaje.Ibicuruzwa bijyanye ninkoko nabyo byabonye ubwiyongere bukabije muri iki gihe.
Muri byo, ingofero y’inkoko y’inyamanswa igurwa $ 12.99 yakiriwe hafi 700 kurubuga rwa Amazone.Nubwo ibicuruzwa ari byiza, biracyakundwa nabaguzi benshi.
Umuyobozi mukuru wa "inkoko yanjye y’inyamanswa" yavuze kandi ko kuva icyorezo cyaduka, ibicuruzwa by’isosiyete byiyongereye cyane, muri Mata 2020 byiyongereyeho 525% ugereranije n’icyo gihe cyashize.Nyuma yo kugaruka, kugurisha muri Nyakanga byiyongereyeho 250% umwaka ushize.
Abaguzi benshi bo mu mahanga bemeza ko inkoko ari inyamaswa zishimishije.Kubarebera hirya no hino mu byatsi cyangwa kuzerera mu gikari bizana umunezero.Kandi ikiguzi cyo korora inkoko kiri hasi cyane ugereranije no korora injangwe cyangwa imbwa.Ndetse na nyuma yuko icyorezo kirangiye, baracyashaka gukomeza korora inkoko.
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Inkoko y'inkoko igurwa hafi $ 25
Bamwe mu bagurisha mu mahanga nabo barimo gushakisha amafaranga kuri iki cyerekezo, hamwe n "" inkoko yanjye itunzwe "nimwe murimwe.
Byumvikane ko "inkoko yanjye yinkoko" nisosiyete izobereye mu kugurisha ibicuruzwa bijyanye n’inkoko z’amatungo, itanga ibintu byose uhereye ku nkoko kugeza ku nkoko ndetse n’ibikoresho, ndetse no gutanga ibikenewe byose kugira ngo ukure kandi ubungabunge ubushyo bw’inkoko.
Nk’uko ikinyamakuru SimilarWeb kibitangaza ngo nk'umugurisha niche, urubuga rwegeranije urujya n'uruza rwinshi rwa 525.275 mu mezi atatu ashize, rukagera ku musaruro mwiza mu nganda.Byongeye kandi, traffic nyinshi ziva mubushakashatsi kama no gusurwa bitaziguye.Kubijyanye na traffic traffic, Facebook nisoko nyamukuru.Urubuga narwo rwakusanyije abakiriya benshi kandi rusubiramo ibyaguzwe.
Hamwe nogutezimbere muri rusange imigendekere mishya yabaguzi ninganda zinyamanswa, isoko rito ryamatungo naryo ryagize iterambere ryihuse.Kugeza ubu, inganda nto z’amatungo zimaze kugera ku isoko ingana na miliyari 10 z'amadorari kandi ziratera imbere vuba.Mu guhangana n’isoko rinini ry’injangwe n’imbwa, abagurisha barashobora kandi gutanga ibicuruzwa byabigenewe ku masoko y’inyamanswa zishingiye ku kureba ku isoko.
Igihe cyo kohereza: Ukuboza-15-2023