Imikoreshereze yimikoreshereze yimyenda ya Halloween hamwe nubushakashatsi kuri gahunda yibiruhuko bya banyiri amatungo

Halloween ni umunsi mukuru udasanzwe muri Amerika, wizihizwa muburyo butandukanye, harimo imyambarire, bombo, amatara y'ibihaza, n'ibindi.Hagati aho, muri iri serukiramuco, inyamanswa nazo zizaba igice cyabantu.

Usibye Halloween, abafite amatungo banategura "gahunda y'ibiruhuko" kubitungwa byabo mubindi biruhuko.Muri iyi ngingo, Global Pet Industry Insight izakuzanira iteganyagihe ry’imyenda y’amatungo ya Halloween muri Amerika muri 2023 hamwe n’ubushakashatsi kuri gahunda z’ibiruhuko ba nyir'ibikoko.

Ubushakashatsi buheruka gukorwa n’ishyirahamwe ry’igihugu rishinzwe gucuruza (NRF), biteganijwe ko amafaranga yose ya Halloween azagera ku rwego rwo hejuru ya miliyari 12.2 z'amadolari mu 2023, arenga ku mwaka ushize wa miliyari 10.6.Umubare w'abantu bitabira ibikorwa bijyanye na Halloween muri uyu mwaka uzagera ku rwego rwo hejuru mu mateka ya 73%, uva kuri 69% muri 2022.

Phil Rist, Visi Perezida Nshingwabikorwa wa Prosper Strategy, yatangaje:

Abaguzi bakiri bato bifuza gutangira guhaha kuri Halloween, aho kimwe cya kabiri cyabaguzi bafite hagati yimyaka 25 na 44 bamaze guhaha mbere cyangwa muri Nzeri.Imbuga nkoranyambaga, nkisoko yimyambarire yimyambarire kubakoresha bato, ihora itera imbere, kandi abantu benshi cyane bari munsi yimyaka 25 bahindukirira TikTok, Pinterest, na Instagram kugirango babone guhanga

Inkomoko nyamukuru yo guhumekwa ni ↓

Search Gushakisha kumurongo: 37%

Stores Amaduka acuruza cyangwa imyenda: 28%

◾ Umuryango n'inshuti: 20%

Imiyoboro nyamukuru yo kugura ni ↓

Store Ububiko bwagabanutse: 40%, biracyari intego nyamukuru yo kugura ibicuruzwa bya Halloween

◾ Halloween / Ububiko bw'imyenda: 39%

Mall Amaduka acururizwamo kumurongo: 32%, nubwo ububiko bwihariye bwa Halloween hamwe nububiko bwimyenda byahoze ari byiza guhitamo ibicuruzwa bya Halloween, uyumwaka abaguzi benshi barateganya guhaha kumurongo kuruta mubihe byashize

Ku bijyanye n’ibindi bicuruzwa: Imitako yarushijeho kumenyekana mu gihe cy’icyorezo kandi ikomeza kumvikana n’abaguzi, biteganijwe ko amafaranga yakoreshejwe angana na miliyari 3.9 z'amadorari muri iki cyiciro.Mu bizihiza umunsi mukuru wa Halloween, 77% barateganya kugura imitako, aho bava kuri 72% muri 2019. Biteganijwe ko amafaranga ya bombo azagera kuri miliyari 3.6 z'amadolari, aho yavuye kuri miliyari 3.1 z'umwaka ushize.Biteganijwe ko ikarita ya Halloween izakoreshwa miliyoni 500 z'amadolari, munsi gato ya miliyoni 600 z'amadolari ya Amerika mu 2022, ariko ikaba iri hejuru y’icyorezo cy’icyorezo.

Kimwe nindi minsi mikuru mikuru nibikorwa byabaguzi nko gusubira mwishuri nikiruhuko cyimbeho, abaguzi bizeye gutangira guhaha kuri Halloween vuba bishoboka.45% by'abantu bizihiza iminsi mikuru barateganya gutangira guhaha mbere y'Ukwakira.

Matthew Shay, Umuyobozi akaba n'Umuyobozi mukuru wa NRF, yagize ati:

Uyu mwaka, Abanyamerika benshi kuruta mbere hose bazishyura kandi bakoreshe amafaranga menshi yo kwizihiza umunsi mukuru wa Halloween.Abaguzi bazagura imitako yibiruhuko nibindi bintu bifitanye isano hakiri kare, kandi abadandaza bazagira ibarura ryiteguye gufasha abakiriya nimiryango yabo kwitabira uyu muco uzwi kandi ushimishije

Duhereye ku makuru yavuzwe haruguru, urashobora kubona ko abafite amatungo muri Reta zunzubumwe zamerika baha agaciro gakomeye amatungo yabo kandi bagakora ibishoboka byose kugirango bategure impano nibikorwa bishimishije mugihe cyibiruhuko kugirango bongere umubano wabo ninyamanswa.

Muri icyo gihe, mu kubahiriza gahunda y’ibiruhuko ba nyir'inyamanswa, amasosiyete y’inyamanswa arashobora kandi kubona amakuru ajyanye n’ibikenerwa n’abaguzi, gushyiraho vuba umubano w’abaguzi kugira ngo habeho amahirwe yo kugurisha, gusubiza neza imigendekere y’isoko, kongera ibicuruzwa, no kuzamura ingaruka z’ibicuruzwa.